Directors Eduardo Sanchez and Daniel Myrick drew from canny filmmakers such as Val Lewton and Alfred Hitchcock: People are much more scared by what they don't see than by what they do see. This horror film is more conceptual art and marketing phenomenon than movie. Frequent use of 'f-k.' In one scene, characters act drunk while drinking beer and scotch in a hotel room.

Some of the imagery, particularly at the end, is especially terrifying. There is a scene in which a bloody shirt, along with what appears to be a severed tongue and teeth, comes into view of one of the cameras, much to the horror of one of the characters filming. Groundbreaking for its time - its use of handheld cameras 'found' one year after the disappearance of the filmmakers caused quite a buzz upon its initial release - the movie relies less on the outright blood, gore, and violence of so many horror movies and more on a psychological horror and tension that is slowly ratcheted up with each passing day and night of the characters' descent into the eerie terror that awaits them. Parents need to know that The Blair Witch Project is a 1999 'found-footage' horror movie in which three film students attempt to film a documentary about the strange and terrifying murders that have taken place in some woods in rural Maryland.

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